Faces going places lyrics
There's so many people at the station
Waiting for a train to
Take them on some long journey far, far away
There's a boy with a smile
Thinking about Marie
Cuz he caught her in the shower last night, accidentally
He caught her in the shower last night, accidentally
There's a woman with a baby
Trying to make it stop crying
So she's bribing it with another lollipop
There's a girl with a boyfriend
She's in way too far cuz
I saw him looking at another woman's heart
I saw him looking at another woman's heart
And people say that I'm just being lazy
I've got the dreams but don't know where to go
I think if I could choose to live here at the station I would
There's a man with a bald patch
At the back of his head
His heart is getting sleepy
And he's watching where he treads
A group stretch of girls are standing in a line
Naivete exploding as he gives them all the eye
Naivete exploding as he gives them all the eye
The lady with the basket
Full of all her eggs
She's counted them too quickly
She'll wake up and they'll be dead
The boy who's lost his marbles
Has found them down the drain
The slit's too thin to get them so he'll have to start again
The slit's too thin to get them so he'll have to start again
And people say that I'm just being lazy
I've got the dreams but don't know where to go
I think if I could choose to live here at the station
To live here at the station
Oh, I think if I could choose to live here at the station
I would
With the theme of this song being about a train station, we thought it would be suitable to have the setting of this video at our local train station.
Our Pitch
We had to collect all our ideas in order to deliver them to our peers. Our pitch we presented included genre, pace, branding and amplify just to name a few.
We discussed how due to the contents of the lyrics, we thought filming within a station would be suiting for the music video, our peers thought this would also be a good idea. The pace will be of a melancholy mood as the rhythm of the song is laid-back, so we want the pace to reflect this aswell. Being a female vocalist on the track we thought the branding should show her being simular to those who are within her target audience ( expected ages to range from 14-30) we feel that making her relatable will be the strongest branding. A 'girl next door' esque situation. Of course our pitch only involves the beginning stages of our planning process, and our ideas and plans are evolving all the time.
Further Planning
When planning our music video, we began to think that the possibility of doing all our filming within a train station would be time consuming for our group and the train station aswell. We came up with the idea that some scenes would be shot in the station such as close-up vocals of the person role-playing the artist, then other scenes that we will use will be around our school and around our local area. Therefore the opportunity to film a large majority of the video outside means we can film any time of day, which will result in a much better quality music video.
Thursday, 16 September 2010
Thursday, 9 September 2010
MUSIC VIDEO TASK Planning **
We had to decide as a group what type of band we wanted for our music video. The first hurdle we had to cross though was to find someone that was easily contactable, and is preferably from nearby- so we can ask for permission to use their song within our music video. I found an artist that my group had mentioned seeing at a local music festival that took place this year, Jose Vanders. Her songs were catchy with colourful lyrics that created ideas for music videos. I found a certain song which sparked ideas called 'Faces going places', I then e-mailed the artist as her personal e-mail was posted on her official myspace page. She confirmed the use of her song.
This is Jose Vanders, our chosen artist
I started thinking of aspects that made a good music video which were :-
1. Relationship between music and visuals
2. Editing matches the pace
3. Iconography is established (e.g live performance= Rock)
4. Close-ups of the artist
5. Variety of shot types/ Camera angles
6. Reference to voyeurism
7. Artist has own image developed
Within my project im also having to prepare a digi pack, which to my understanding is a CD/DVD package with detailed packaging. To support this we have to create an advert to advertise our product. Looking at a few examples there are some interesting examples around which gave me some inspirational ideas.
The usual way a record label promote a new release is:-
1. Advertising (whether it be TV, Magazine or on a billboard)
2. Artist does promotion ( TV shows, small gigs or radio)
3. Use it intertexually through synergy ( within an advert- song used for product)
4. Gigs before an album release ( could also perform 'exclusive' song for the fan from new album)
Looking at example album advertisements we kept these questions in mind:-
1. Relationship between advert and other products?
2.Analysing a choice of image/font/colour and effects
3. Layout and page design
4. Desirable and eye-catching- how?
5. Does the design suggest genre? Iconography shown?
6. Are they developing an image?
7. Any use of industry information such as a release date?
The Vines- Best Of
1. There is a hippy theme involving plants and nature, which relates to 'The Vines' as a band name. This can also be taken as a representation for their music, which is always evolving and growing like Vines.
2. Font of the band's name is a logo and shows continiuty in regards to changing the album cover, but keeping the band logo constant. This helps the relation between fans and the band.
3.The colour chosen is shown to be green, this represents an organic, raw, natural influence that is shown through their music. Showing the fans that they are natural artists with authenticity.
4. The design for the cover is eyecatching. The colour and design draws the eye to look into the album cover more, which could be beneficial as it may draw new listeners into being more curious about the band and what it has to offer.
5. There is alot of industry information, as their record label is clearly recognised within the front cover of their album. To regards with when it is available and shows that it is available in different forms of media including download, that is clearly stated so their are no misunderstandings. With 'Hit Singles' used also, this is to persuad readers this is a successful band with a huge following therefore you should buy this album.
This is Jose Vanders, our chosen artist
I started thinking of aspects that made a good music video which were :-
1. Relationship between music and visuals
2. Editing matches the pace
3. Iconography is established (e.g live performance= Rock)
4. Close-ups of the artist
5. Variety of shot types/ Camera angles
6. Reference to voyeurism
7. Artist has own image developed
Within my project im also having to prepare a digi pack, which to my understanding is a CD/DVD package with detailed packaging. To support this we have to create an advert to advertise our product. Looking at a few examples there are some interesting examples around which gave me some inspirational ideas.
The usual way a record label promote a new release is:-
1. Advertising (whether it be TV, Magazine or on a billboard)
2. Artist does promotion ( TV shows, small gigs or radio)
3. Use it intertexually through synergy ( within an advert- song used for product)
4. Gigs before an album release ( could also perform 'exclusive' song for the fan from new album)
Looking at example album advertisements we kept these questions in mind:-
1. Relationship between advert and other products?
2.Analysing a choice of image/font/colour and effects
3. Layout and page design
4. Desirable and eye-catching- how?
5. Does the design suggest genre? Iconography shown?
6. Are they developing an image?
7. Any use of industry information such as a release date?
The Vines- Best Of
1. There is a hippy theme involving plants and nature, which relates to 'The Vines' as a band name. This can also be taken as a representation for their music, which is always evolving and growing like Vines.
2. Font of the band's name is a logo and shows continiuty in regards to changing the album cover, but keeping the band logo constant. This helps the relation between fans and the band.
3.The colour chosen is shown to be green, this represents an organic, raw, natural influence that is shown through their music. Showing the fans that they are natural artists with authenticity.
4. The design for the cover is eyecatching. The colour and design draws the eye to look into the album cover more, which could be beneficial as it may draw new listeners into being more curious about the band and what it has to offer.
5. There is alot of industry information, as their record label is clearly recognised within the front cover of their album. To regards with when it is available and shows that it is available in different forms of media including download, that is clearly stated so their are no misunderstandings. With 'Hit Singles' used also, this is to persuad readers this is a successful band with a huge following therefore you should buy this album.
PART 7 Narrative/Audience/Genre Theory
GOODWIN'S THEORY
The most famous theory has to be Goodwin's theory he believes there a certain features within a music video that remains constant throughout, such as:-
+ There is a relationship between the music and the visuals.
The visuals amplify, illiminate and contradict the music and that editing matches the pace and tempo of the music.
+ Particular music genre may have their own video style (e.g live performance tends to match with the Rock genre video)
+ Demand on the part of the record company for lots of close-ups of the artist.
this enables that the artist can create a form of iconography ie. lady GaGa uses here obscene image to her advantage
+ Reference to Voyeurism ( the please of looking at something that you are not involved in) which can involve the treatment of women, terms of systems of looking 9screens within screens and multiple different images)
+ Intertextual references- other music or films/tv
Intertextuality
When a text references another text.
E.g Blink 182 replicated britney spears in one of their videos for All The Small
Things
The use of a band using the image of a popular singer in their video, immediately draw media attention from viewers. They will notice the link and will remember the video for the image, and the song for the video. In some cases the video for a song is more famous than the song itself.
Iconography
Indie- live performances, to give the feeling of authentic music and a genuine passion for the music
e.g- Kings of Leon fall under the genre of indie and in their video 'Sex on Fire' they continue to creat a video that fits the stereotypical genre. A scene in their video centres around them performing.
The dark colour scheme helps with the dark nature of the band to help create an images for them. This creates a link with the rock genre to this band and starts an image the fans can recognise.
Pop- Choreography with bright colours and usually has a storyline structured in the video to entertain the audience.
E.g- Britney Spears' video for 'oops i did it again' involves all the colours, storyline and choreography. A clever marketing idea came through when she wore a bright red latex catsuit which provided iconography for Britney, her record label and her fans.
This conveys a link made between the rec catsuit and the artist, which is clever marketing as if anyone were to ever see one again, they would automatically think of Britney Spears.
R'N'B- Scantily clad women, suggestive dance routines and excessive boasting of wealth (jewellery, cars, houses etc.)
E.g- 50 cent's video for candy shop includes all of the above sterotypical ingredients of a R'N'B video. As two images below show 50 cent sitting on an incredibly expensive car, in expensive clothing infront of a mansion.
then the second image shows the scantily clad women dancing around, which includes voyeurism as men viewers will feel that the women are dancing for their pleasure.
This is very typical for a rapper, as they like to flaunt their wealth and women in anyway possible. The image that comes along with this gains respect from male listeners who want that lifestyle and from women who want to marry a man from that wealth and power.
The most famous theory has to be Goodwin's theory he believes there a certain features within a music video that remains constant throughout, such as:-
+ There is a relationship between the music and the visuals.
The visuals amplify, illiminate and contradict the music and that editing matches the pace and tempo of the music.
+ Particular music genre may have their own video style (e.g live performance tends to match with the Rock genre video)
+ Demand on the part of the record company for lots of close-ups of the artist.
this enables that the artist can create a form of iconography ie. lady GaGa uses here obscene image to her advantage
+ Reference to Voyeurism ( the please of looking at something that you are not involved in) which can involve the treatment of women, terms of systems of looking 9screens within screens and multiple different images)
+ Intertextual references- other music or films/tv
Intertextuality
When a text references another text.
E.g Blink 182 replicated britney spears in one of their videos for All The Small
Things
The use of a band using the image of a popular singer in their video, immediately draw media attention from viewers. They will notice the link and will remember the video for the image, and the song for the video. In some cases the video for a song is more famous than the song itself.
Iconography
Indie- live performances, to give the feeling of authentic music and a genuine passion for the music
e.g- Kings of Leon fall under the genre of indie and in their video 'Sex on Fire' they continue to creat a video that fits the stereotypical genre. A scene in their video centres around them performing.
The dark colour scheme helps with the dark nature of the band to help create an images for them. This creates a link with the rock genre to this band and starts an image the fans can recognise.
Pop- Choreography with bright colours and usually has a storyline structured in the video to entertain the audience.
E.g- Britney Spears' video for 'oops i did it again' involves all the colours, storyline and choreography. A clever marketing idea came through when she wore a bright red latex catsuit which provided iconography for Britney, her record label and her fans.
This conveys a link made between the rec catsuit and the artist, which is clever marketing as if anyone were to ever see one again, they would automatically think of Britney Spears.
R'N'B- Scantily clad women, suggestive dance routines and excessive boasting of wealth (jewellery, cars, houses etc.)
E.g- 50 cent's video for candy shop includes all of the above sterotypical ingredients of a R'N'B video. As two images below show 50 cent sitting on an incredibly expensive car, in expensive clothing infront of a mansion.
then the second image shows the scantily clad women dancing around, which includes voyeurism as men viewers will feel that the women are dancing for their pleasure.
This is very typical for a rapper, as they like to flaunt their wealth and women in anyway possible. The image that comes along with this gains respect from male listeners who want that lifestyle and from women who want to marry a man from that wealth and power.
PART 6 Websites
I also took some time to analyse different band websites, to see what conventions they used to attract the audience to look further into the website. The main conventions of a promotional website are usually music videos of the artist, large image of the artist, a clear name of the artist, different homepages for fans to access and most likely a stream of events and updates on the artist for their performances and products.
Alexandra Burke ( UK R'N'B singer)
Noah and The Whale (Indie/folk band)
Christina Aguilera (established US Singer)
Alexandra Burke ( UK R'N'B singer)
Noah and The Whale (Indie/folk band)
Christina Aguilera (established US Singer)
PART 5 CD cover designs
The most effective way of attracting consumers to CD's is the front cover of the CD. In order to understand the technique artist's are currently using, i looked at 5 different CD album covers.
1. Russell Watson- Encore
2. Destiny's Child- Destiny Fufilled
3. Alicia Keys- As i am
4. Enrique Iglesias- Euphoria
5. McFly- Room on the 3rd floor
This analysis enabled me to understand what needs to be placed on the front of a CD cover so it reaches out to the right audience and gives the audience the right impression. This will help when doing the auxillary task in which we have to make our own digi-pack, as i will be able to look at what similar artists have done successfully and recieve inspiration from them.
1. Russell Watson- Encore
2. Destiny's Child- Destiny Fufilled
3. Alicia Keys- As i am
4. Enrique Iglesias- Euphoria
5. McFly- Room on the 3rd floor
This analysis enabled me to understand what needs to be placed on the front of a CD cover so it reaches out to the right audience and gives the audience the right impression. This will help when doing the auxillary task in which we have to make our own digi-pack, as i will be able to look at what similar artists have done successfully and recieve inspiration from them.
PART 4 Branding
Taking the band Noah and the Whale as a further example, they have also given their niche audience some memorabilia to show their appreciation.
This merchandise is available through websites that specialise in merchandising, which is where fans would go specifically to look for the products where they can purchase. Also there are links from gig information websites which also shows that these types of merchandise are sold at performances, which is effective as there are definite potential consumers at a gig where the band are playing.
The merchandise furthers the connection between the listener and the band, by presenting a representation of their fanbase. With the merchandise being slightly odd and eccentric it reflects the style of music the band make and what the band members characteristics may be also.
They are certainly useful as they raise awareness to those unaware by wearing the T-shirts or using the coffee mugs and also produces more revenue for the band.
This merchandise is available through websites that specialise in merchandising, which is where fans would go specifically to look for the products where they can purchase. Also there are links from gig information websites which also shows that these types of merchandise are sold at performances, which is effective as there are definite potential consumers at a gig where the band are playing.
The merchandise furthers the connection between the listener and the band, by presenting a representation of their fanbase. With the merchandise being slightly odd and eccentric it reflects the style of music the band make and what the band members characteristics may be also.
They are certainly useful as they raise awareness to those unaware by wearing the T-shirts or using the coffee mugs and also produces more revenue for the band.
PART 3 A Niche market
A band that strikes me of having a 'niche' is a band called Noah and the Whale.
They are a Indie Folk band from Twickenham, UK. Being such a specific genre automatically groups the band as being an extreme niche. They started as a small eclectic band who supported various artists on tour for folk artists such as Laura Marling. They therefore were reaching out to an audience that appreciate that genre of music- which i feel for a new band placed in a Niche is an extremely good idea to get attention from critics and potential listeners.
SKY NEWS caught wind of this exciting new talent and decided they wanted to be the first to meet the band behind the new genre of folk-rock. Their debut single 'five years time' brought them attention by having the song played over a US car advert, which from a marketing point of view is a fantastic idea to raise awareness to a wider audience. By having their gigs being constantly reviewed by respected tabloids, this will further the interest to readers nationally.
What Noah and the Whale have done, is made themselves so seperated from the bands of today that their unique sound of uquileles and other foreign instruments that this is what attracts people to listen to their music. Whether the listener likes the music or not, is entirely up to them. With the media attention carefully sculpted around them. For my own use to promote an album, I would want to create this media buzz, to be spoken about on News channels to have families listen to the song on an advert.
A definite strong but subtle idea.
They are a Indie Folk band from Twickenham, UK. Being such a specific genre automatically groups the band as being an extreme niche. They started as a small eclectic band who supported various artists on tour for folk artists such as Laura Marling. They therefore were reaching out to an audience that appreciate that genre of music- which i feel for a new band placed in a Niche is an extremely good idea to get attention from critics and potential listeners.
SKY NEWS caught wind of this exciting new talent and decided they wanted to be the first to meet the band behind the new genre of folk-rock. Their debut single 'five years time' brought them attention by having the song played over a US car advert, which from a marketing point of view is a fantastic idea to raise awareness to a wider audience. By having their gigs being constantly reviewed by respected tabloids, this will further the interest to readers nationally.
What Noah and the Whale have done, is made themselves so seperated from the bands of today that their unique sound of uquileles and other foreign instruments that this is what attracts people to listen to their music. Whether the listener likes the music or not, is entirely up to them. With the media attention carefully sculpted around them. For my own use to promote an album, I would want to create this media buzz, to be spoken about on News channels to have families listen to the song on an advert.
A definite strong but subtle idea.
PART 2 The Online Revolution
The new revolution that involves the internet has affected artists majorly. With the new ability for music listeners to access their music via the internet for free, is now meaning that the percentage of the fans that pay for their music is getting lower. With the internet becoming a huge part of people's everyday lives with newspapers and magazines published online, and social networking sites used by millions of people everyday, this is meaning the best way to connect with the public is to advertise through the internet.
With pop-ups showing clips of music videos and links to band websites posted all over the internet, the days of plastering posters on billboards has further evolved. Alot of artists are finding that by joining websites such as Facebook and Twitter it is a clever marketing strategy as fans feel that they are being let in to the private lives of their favourite artists. Twitter has been increasingly successful with the artists of today, as they can ask questions to their followers in order to achieve a satisfied result.
Looking at two artists, one that relies on the internet to access their fans and one that uses the old-fashioned approach.
Alot of artists nowadays use the internet to promote their albums, but an artist that can thank her fame down to the internet is artist Lily Allen.
Lily Allen was an undiscovered artist who had uploaded demos of her music on networking site MySpace. Lilly was recieving tens of thousands of views for her songs, she signed with record label Regal recordings, the record label were extremely happy when the artist's first song 'LDN' sold over 500 limited edition Vinyl copies meaning her fanbase was strengthening and growing all the time. Allen started producing mixtapes of her work in order to further promote herself.
While becoming increasingly more popular on MySpace, with her views becoming larger than ever, this was when 'Observer Music Monthly' took a keen interest on the young artist, who wrote an article about her in their magazine. This gave her huge media converage as she was entering the world of mainstream media widening her fanbase.
Lilly's branding even as an unsigned artist, was that of a rebellion. Within her music she created a unique sound with her lyrics expressing her controversial opinions, meaning that she had more creative control within the production of her new album. Her image was kept, as they spotted a niche within the market, and Lilly was filling that niche.
Simular to our chosen artist, Jose Vanders (who also has a music account on MySpace) where the broadcasting and publication of her unsigned music is also widely appreciated. However, Jose is yet unsigned.
Lilly started an online blog aswell, which let her fans look into what can be called an 'Online Diary'. Keeping her fans up to date with her current emotions and projects, this is an effective marketing startegy to give her fans an extra insight to the artist and her music.
Ms. Allen has gone on to have more success, winning numerous amounts of awards and selling large units of her album; 'Alright Still' in both UK and US.
Even broadening her appeal, as Chanel designer Karl Lagerfeld asked her to appear in a Chanel ad Campaign. Not bad for a north londoner who found fame on MySpace.
Lilly has proven that how much of an impact the internet can have on someones career, it is easily accessible to everyone which is why it is a highly effective way to gain attention before being signed to a record label. The internet can largely allow musicians to gain a fanbase, and therefore proving popularity to a record label, and giving artists more creative control rather than being moulded by their record label.
An artist however that used the old-fashioned route, was young pop teen superstar Britney Spears. She may not be the fresh Faced popstar we saw in 1999, but she is a fine example of how travelling to a record label and singing infront of them and sending vocals over recorded tape by post can lead to ultimate success.
Britney Spears was signed to Jive Records in 1997 and her first album appeared within 2 years, selling record breaking amounts of units. Britney used different ways of promoting herself which included no use of the new Online Revolution.
Britney used magazine articles that were within magazines all over the world
Touring was also a successful way for Britney Spears to introduce her fans with songs from her new album
and Endorsement deals also helped when it came to promoting herself, as her image was known through her music and for the products she was promoting.
Pepsi was the most famous, which was a drink that was available to everyone therefore making Britney's fanbase and awareness grow larger.
Britney Spears is an example of how using conventional methods of having your music heard and recognised can also be successful, but however with this new method available it is now easier than ever before to have your talent recognised. If Britney was releasing herself in the year 2011, it is very likely she would also fall under the trap of the Online Revolution.
With pop-ups showing clips of music videos and links to band websites posted all over the internet, the days of plastering posters on billboards has further evolved. Alot of artists are finding that by joining websites such as Facebook and Twitter it is a clever marketing strategy as fans feel that they are being let in to the private lives of their favourite artists. Twitter has been increasingly successful with the artists of today, as they can ask questions to their followers in order to achieve a satisfied result.
Looking at two artists, one that relies on the internet to access their fans and one that uses the old-fashioned approach.
Alot of artists nowadays use the internet to promote their albums, but an artist that can thank her fame down to the internet is artist Lily Allen.
Lily Allen was an undiscovered artist who had uploaded demos of her music on networking site MySpace. Lilly was recieving tens of thousands of views for her songs, she signed with record label Regal recordings, the record label were extremely happy when the artist's first song 'LDN' sold over 500 limited edition Vinyl copies meaning her fanbase was strengthening and growing all the time. Allen started producing mixtapes of her work in order to further promote herself.
While becoming increasingly more popular on MySpace, with her views becoming larger than ever, this was when 'Observer Music Monthly' took a keen interest on the young artist, who wrote an article about her in their magazine. This gave her huge media converage as she was entering the world of mainstream media widening her fanbase.
Lilly's branding even as an unsigned artist, was that of a rebellion. Within her music she created a unique sound with her lyrics expressing her controversial opinions, meaning that she had more creative control within the production of her new album. Her image was kept, as they spotted a niche within the market, and Lilly was filling that niche.
Simular to our chosen artist, Jose Vanders (who also has a music account on MySpace) where the broadcasting and publication of her unsigned music is also widely appreciated. However, Jose is yet unsigned.
Lilly started an online blog aswell, which let her fans look into what can be called an 'Online Diary'. Keeping her fans up to date with her current emotions and projects, this is an effective marketing startegy to give her fans an extra insight to the artist and her music.
Ms. Allen has gone on to have more success, winning numerous amounts of awards and selling large units of her album; 'Alright Still' in both UK and US.
Even broadening her appeal, as Chanel designer Karl Lagerfeld asked her to appear in a Chanel ad Campaign. Not bad for a north londoner who found fame on MySpace.
Lilly has proven that how much of an impact the internet can have on someones career, it is easily accessible to everyone which is why it is a highly effective way to gain attention before being signed to a record label. The internet can largely allow musicians to gain a fanbase, and therefore proving popularity to a record label, and giving artists more creative control rather than being moulded by their record label.
An artist however that used the old-fashioned route, was young pop teen superstar Britney Spears. She may not be the fresh Faced popstar we saw in 1999, but she is a fine example of how travelling to a record label and singing infront of them and sending vocals over recorded tape by post can lead to ultimate success.
Britney Spears was signed to Jive Records in 1997 and her first album appeared within 2 years, selling record breaking amounts of units. Britney used different ways of promoting herself which included no use of the new Online Revolution.
Britney used magazine articles that were within magazines all over the world
Touring was also a successful way for Britney Spears to introduce her fans with songs from her new album
and Endorsement deals also helped when it came to promoting herself, as her image was known through her music and for the products she was promoting.
Pepsi was the most famous, which was a drink that was available to everyone therefore making Britney's fanbase and awareness grow larger.
Britney Spears is an example of how using conventional methods of having your music heard and recognised can also be successful, but however with this new method available it is now easier than ever before to have your talent recognised. If Britney was releasing herself in the year 2011, it is very likely she would also fall under the trap of the Online Revolution.
Wednesday, 8 September 2010
PART 1 - Target Audience
For our research task we have to look at 3 artists to focus on how the have promoted their albums.
I have chosen The Saturdays ,Katherine Jenkins and Rihanna. These artists all target different audiences with their appearances and marketing strategies for their music. The saturdays are an all girl pop group, Katherine Jenkins is a female opera singer and Rihanna is an edgy R'N'B singer.
THE SATURDAYS
The Saturdays album cover is colourful and attractive which shows that their target audience is those of the age group between 11-19 who like pop music, as the colours would attract a younger age bracket. With the title being 'Headlines', they are referring to the media and the press, in which have made them well known with the readers of Heat magazine or The Sun newspaper- who are now most likely aware of the band through their media coverage, and that is how they recieve their fans.
Also they all appear very clean and fashionable looking in which they will reach out to both female and male fans. As females will want to look like them, and men will just want to look at them. With all band members being distinctively different in height, shape, hair colour and race, they have the potential to appeal to all varieties of people.
An interesting marketing strategy that The Saturdays have done in prior to their new album release is they have signed a deal with ITV for a reality TV show called The Saturdays 24/7, in which we get to see how ''down-to-earth'' these girls are to show their loyal fans how nice they are- like they could potentially be simular to your best friend or even yourself. They also include previews of their songs from their new album, to interest audiences that may not be a fan yet.
Their website has The Saturdays logo the same font and style as the album cover, this is an obvious link for the fans to identify with the band and their new album the have to offer. An identical picture is shown to the album cover also, with the band members imprinted infront of them- this is a marketing strategy so that fans can identify with one member and see them as individuals rather than a 5-piece all the time.
They as a group are also covering all possible networks, with Facebook and Twitter being the latest social networking phenomenon they have offered links from their website to these pages. Also there is a chance to sign-up to their fan club to recieve newsletters and news about the band, which creates a further link between the fans and the band.
All these strategies are what The Saturdays use to promote their album. With visits to radio stations in which they use the airwaves to get their information to their fans, they will usually visit radio stations that are listened to by a general audience such as Radio 1 or local radio station Heart fm, as they have the ability to reach out to adults aswell as young teenagers and through the radio is where their ''down-to earth'' personalities come out.
With their album 'Headlines' reaching number 5 on the album chart, and their single 'Missing you' charting at number 3, it seems their marketing schemes were not effective enough for them to gain number 1 for both new single and album.
I feel that the TV show is a great idea for promotion as audiences whether fans of the band or not, will watch these 5 girls and see how incredibly 'nice and likeable' they are...or so they hope.
To be taken seriously as music artists and not branded, 'just another girl band' they need to seperate themselves from the teen pop exterior they give out. Being seen in magazines as pretty girls that wear pretty dresses and giggle, no-one apart from their 10 year old fans are going to buy their products.
KATHERINE JENKINS
Katherine Jenkins is a female opera singer from Neath in Wales. Being an opera singer her target audience will be an entirely genre appreciating group of people.
Her album cover for believe is in Black and White, which reflects the fact Katherine takes her career and her music seriously and wants her music to be recieved by her fans seriously. With the artist being an attractive woman they have shown her face in a seductive pose with her eyes looking directly into anyone that crosses her path. She can just see her head on the cover, and its also suggests she isnt wearing any clothing- this could symbolize that the areas she addresses within her songs are personal and like she is 'laid-bare'.
She has a soft and sensuous feel to her music, and being within the opera genre her audience will be of a slightly older generation between 30-50, and also being such a traditional type of music her fans will be more sophisticated and of a higher social status than a fan of a rap artist.
A perfect marketing opportunity for a new album, would be to make yourself look like a wonderful human being and perform to our troops in afghanistan which is what Katherine did. This will make even people who are not fans of her music think she is a pretty,nice young lady.
Being a likeable looking woman, she can also use this to her advantage by getting her image seen wherever she can. Media coverage is the most important strategy to promote a new album- as if people don't know about it, they won't buy it.
When photographers catch Katherine when she is not serenading the troops or making serious music, you would wonder if she would be caught falling out of clubs drunk or acting a hooligan. Well, she doesnt.
Here is a photo of Katherine feeding penquins in a pretty dress, her marketing strategy is simply to be seen as a normal woman who has an incredible talent.
Her music company will want people to see Katherine Jenkins as a different calibre of woman to the young celebrities of today. She is a respectable woman which a credited career, and in comparison to Britney Spears, a fellow recording artist, Katherine is the polar opposite and that is how her record label will want her to be.
Ms. Jenkins' website is designed like a front room with a classic wallpaper design. This could be interpreted as Katherine wanting her fans to think this is what her living room looks like, which furthers the personal connection she has with her fans- that she would let them into her front room. Also with her music being seen as relaxing, it seems like Sunday morning music that you could listen to with the Sunday paper, so it seems she wants her audience to get the intentions of her music correct.
Like alot of artists aswell Katherine has a fan club within her website, in which its called the Diamond Club which gives an exclusive and elegant feel that reflects the iconography of Katherine herself.
Katherine Jenkins album positioned at number one. I feel she succeeded as she does everything for the niche audience that she has, that appreciate and listen to classical music.
Her strongest promotion ideas are her acts of 'good-will' by being seen as a kind lovely woman she will automatically recieve positive feedback, so by singing to the troops she is singing all the way to the bank.
She has the potential to diversify her sound by perhaps duetting with other types of artists, she has a look that is very commercial and would be appreciated by alot of people. She could spread her celebrity status by being seen more doing 'normal things' such as having a laugh with friends, going shopping with her boyfriend- as she has the potential to relate to all woman everywhere. Not just those that like Classical music.
RIHANNA
Rihanna's album cover clearly shows that she is representing herself as a strong woman. With the dark cover and her serious expression it is clear to an observer that Rihanna is a strong independent woman. She has an edgy haircut which has developed with her new sounding music, which creates iconography and an area for the fans to relate the hair cut with the artist.
A message is being given to the fans through the album cover, as Rihanna is covering her face which could be a symbol that she is exposing herself but she is still feeling insecure and shy about being so open. Being such a strong album cover, it is a highly effective image.
Rihanna's music is reflected highly in her music videos, she has a harder image which gives off a strong as steel exterior. The video for 'Hard' for example is an army based video, with Rihanna as the head sergeant directing boy soilders around an army field. This gives the element of power and is playing against the conventions of a real army base. Rihanna is truly showing her fans who is boss.
This new image has come shortly after the huge news story of Rihanna and her boyfriend fellow hip hop artist Chris Brown had a large domestic fight, which resulted in Rihanna being physically hurt.
Being such a highly publicised couple has meant that the media coverage this story recieved was phenomenal, and Rihanna took this terrible situation to reform herself as a strong woman who doesnt take any nonsense, and this has worked wonders for her career. She is now a highly respected artist, as transformed herself from young pop princess into mature edgy hip hop superstar.
Her covers from first single
to her latest material
Her title font of her name has changed, she is simply now R. With the font having a scraped feel, it shows a rebellious side and that she has developed from her yello floaty font image, to a hardcore serious artist.
For extra security in her image, and tactfully released before her hit album Rihanna posted pictures of popular networking site Twitter,she posted pictures of her various tattoos immediatedly after they were inked on her body.
This brings a personal element as she is wanting to share these personal moments with her fans, meaning that when they see these designs they saw it first. The tattoos are a symbol of her new image as the ink comes with a reputation for being painful, and this shows that she has dealt with the pain- which is reflected in her music and her highly publicised domestic occurance with Chris Brown.
Another clever promotional step came from Rihanna, developing with her new edgy style she is also becoming a high fashion couture fashionista. She did a campaign for fashion house Gucci. This enabled her to be seen as a serious icon within the fashion industry alongside the music industry- with publicity in both, people regardless of being fans of hers or not, will now recognise Rihanna regardless.
With the campaign being part of the tattoo heart, she is still staying true to her tattoo image that she is portraying.
However, she could seem more relatable to her fans so they feel a closer connection to Rihanna the person, rather than Rihanna the artist. She could be in magazines talking about what she does at home, or when she is not working- therefore people will be able to relate to her personality cementing a stronger fan base and recieving some more media coverage.
I have chosen The Saturdays ,Katherine Jenkins and Rihanna. These artists all target different audiences with their appearances and marketing strategies for their music. The saturdays are an all girl pop group, Katherine Jenkins is a female opera singer and Rihanna is an edgy R'N'B singer.
THE SATURDAYS
The Saturdays album cover is colourful and attractive which shows that their target audience is those of the age group between 11-19 who like pop music, as the colours would attract a younger age bracket. With the title being 'Headlines', they are referring to the media and the press, in which have made them well known with the readers of Heat magazine or The Sun newspaper- who are now most likely aware of the band through their media coverage, and that is how they recieve their fans.
Also they all appear very clean and fashionable looking in which they will reach out to both female and male fans. As females will want to look like them, and men will just want to look at them. With all band members being distinctively different in height, shape, hair colour and race, they have the potential to appeal to all varieties of people.
An interesting marketing strategy that The Saturdays have done in prior to their new album release is they have signed a deal with ITV for a reality TV show called The Saturdays 24/7, in which we get to see how ''down-to-earth'' these girls are to show their loyal fans how nice they are- like they could potentially be simular to your best friend or even yourself. They also include previews of their songs from their new album, to interest audiences that may not be a fan yet.
Their website has The Saturdays logo the same font and style as the album cover, this is an obvious link for the fans to identify with the band and their new album the have to offer. An identical picture is shown to the album cover also, with the band members imprinted infront of them- this is a marketing strategy so that fans can identify with one member and see them as individuals rather than a 5-piece all the time.
They as a group are also covering all possible networks, with Facebook and Twitter being the latest social networking phenomenon they have offered links from their website to these pages. Also there is a chance to sign-up to their fan club to recieve newsletters and news about the band, which creates a further link between the fans and the band.
All these strategies are what The Saturdays use to promote their album. With visits to radio stations in which they use the airwaves to get their information to their fans, they will usually visit radio stations that are listened to by a general audience such as Radio 1 or local radio station Heart fm, as they have the ability to reach out to adults aswell as young teenagers and through the radio is where their ''down-to earth'' personalities come out.
With their album 'Headlines' reaching number 5 on the album chart, and their single 'Missing you' charting at number 3, it seems their marketing schemes were not effective enough for them to gain number 1 for both new single and album.
I feel that the TV show is a great idea for promotion as audiences whether fans of the band or not, will watch these 5 girls and see how incredibly 'nice and likeable' they are...or so they hope.
To be taken seriously as music artists and not branded, 'just another girl band' they need to seperate themselves from the teen pop exterior they give out. Being seen in magazines as pretty girls that wear pretty dresses and giggle, no-one apart from their 10 year old fans are going to buy their products.
KATHERINE JENKINS
Katherine Jenkins is a female opera singer from Neath in Wales. Being an opera singer her target audience will be an entirely genre appreciating group of people.
Her album cover for believe is in Black and White, which reflects the fact Katherine takes her career and her music seriously and wants her music to be recieved by her fans seriously. With the artist being an attractive woman they have shown her face in a seductive pose with her eyes looking directly into anyone that crosses her path. She can just see her head on the cover, and its also suggests she isnt wearing any clothing- this could symbolize that the areas she addresses within her songs are personal and like she is 'laid-bare'.
She has a soft and sensuous feel to her music, and being within the opera genre her audience will be of a slightly older generation between 30-50, and also being such a traditional type of music her fans will be more sophisticated and of a higher social status than a fan of a rap artist.
A perfect marketing opportunity for a new album, would be to make yourself look like a wonderful human being and perform to our troops in afghanistan which is what Katherine did. This will make even people who are not fans of her music think she is a pretty,nice young lady.
Being a likeable looking woman, she can also use this to her advantage by getting her image seen wherever she can. Media coverage is the most important strategy to promote a new album- as if people don't know about it, they won't buy it.
When photographers catch Katherine when she is not serenading the troops or making serious music, you would wonder if she would be caught falling out of clubs drunk or acting a hooligan. Well, she doesnt.
Here is a photo of Katherine feeding penquins in a pretty dress, her marketing strategy is simply to be seen as a normal woman who has an incredible talent.
Her music company will want people to see Katherine Jenkins as a different calibre of woman to the young celebrities of today. She is a respectable woman which a credited career, and in comparison to Britney Spears, a fellow recording artist, Katherine is the polar opposite and that is how her record label will want her to be.
Ms. Jenkins' website is designed like a front room with a classic wallpaper design. This could be interpreted as Katherine wanting her fans to think this is what her living room looks like, which furthers the personal connection she has with her fans- that she would let them into her front room. Also with her music being seen as relaxing, it seems like Sunday morning music that you could listen to with the Sunday paper, so it seems she wants her audience to get the intentions of her music correct.
Like alot of artists aswell Katherine has a fan club within her website, in which its called the Diamond Club which gives an exclusive and elegant feel that reflects the iconography of Katherine herself.
Katherine Jenkins album positioned at number one. I feel she succeeded as she does everything for the niche audience that she has, that appreciate and listen to classical music.
Her strongest promotion ideas are her acts of 'good-will' by being seen as a kind lovely woman she will automatically recieve positive feedback, so by singing to the troops she is singing all the way to the bank.
She has the potential to diversify her sound by perhaps duetting with other types of artists, she has a look that is very commercial and would be appreciated by alot of people. She could spread her celebrity status by being seen more doing 'normal things' such as having a laugh with friends, going shopping with her boyfriend- as she has the potential to relate to all woman everywhere. Not just those that like Classical music.
RIHANNA
Rihanna's album cover clearly shows that she is representing herself as a strong woman. With the dark cover and her serious expression it is clear to an observer that Rihanna is a strong independent woman. She has an edgy haircut which has developed with her new sounding music, which creates iconography and an area for the fans to relate the hair cut with the artist.
A message is being given to the fans through the album cover, as Rihanna is covering her face which could be a symbol that she is exposing herself but she is still feeling insecure and shy about being so open. Being such a strong album cover, it is a highly effective image.
Rihanna's music is reflected highly in her music videos, she has a harder image which gives off a strong as steel exterior. The video for 'Hard' for example is an army based video, with Rihanna as the head sergeant directing boy soilders around an army field. This gives the element of power and is playing against the conventions of a real army base. Rihanna is truly showing her fans who is boss.
This new image has come shortly after the huge news story of Rihanna and her boyfriend fellow hip hop artist Chris Brown had a large domestic fight, which resulted in Rihanna being physically hurt.
Being such a highly publicised couple has meant that the media coverage this story recieved was phenomenal, and Rihanna took this terrible situation to reform herself as a strong woman who doesnt take any nonsense, and this has worked wonders for her career. She is now a highly respected artist, as transformed herself from young pop princess into mature edgy hip hop superstar.
Her covers from first single
to her latest material
Her title font of her name has changed, she is simply now R. With the font having a scraped feel, it shows a rebellious side and that she has developed from her yello floaty font image, to a hardcore serious artist.
For extra security in her image, and tactfully released before her hit album Rihanna posted pictures of popular networking site Twitter,she posted pictures of her various tattoos immediatedly after they were inked on her body.
This brings a personal element as she is wanting to share these personal moments with her fans, meaning that when they see these designs they saw it first. The tattoos are a symbol of her new image as the ink comes with a reputation for being painful, and this shows that she has dealt with the pain- which is reflected in her music and her highly publicised domestic occurance with Chris Brown.
Another clever promotional step came from Rihanna, developing with her new edgy style she is also becoming a high fashion couture fashionista. She did a campaign for fashion house Gucci. This enabled her to be seen as a serious icon within the fashion industry alongside the music industry- with publicity in both, people regardless of being fans of hers or not, will now recognise Rihanna regardless.
With the campaign being part of the tattoo heart, she is still staying true to her tattoo image that she is portraying.
However, she could seem more relatable to her fans so they feel a closer connection to Rihanna the person, rather than Rihanna the artist. She could be in magazines talking about what she does at home, or when she is not working- therefore people will be able to relate to her personality cementing a stronger fan base and recieving some more media coverage.
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