This merchandise is available through websites that specialise in merchandising, which is where fans would go specifically to look for the products where they can purchase. Also there are links from gig information websites which also shows that these types of merchandise are sold at performances, which is effective as there are definite potential consumers at a gig where the band are playing.
The merchandise furthers the connection between the listener and the band, by presenting a representation of their fanbase. With the merchandise being slightly odd and eccentric it reflects the style of music the band make and what the band members characteristics may be also.
They are certainly useful as they raise awareness to those unaware by wearing the T-shirts or using the coffee mugs and also produces more revenue for the band.
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