Further research of Music Video

I will be focusing on the instrumental areas of songs, to see how they blend in with the rest of the music video. Thinking of solo female artists was key as this reflects our artist the best.

Lily Allen- The Fear


In this particular music video when there is a part of the song that is instrumental it shows a progression into the next scene of the video, it moves smoothly into the next area of the video.

This may fit with the idea of our video as ours is story based like the video for 'The Fear', and would fit with the smooth transitions we have in place.


It was proving difficult to find songs with long instrumental silences
I found a music video with lots of spaces filled with purely music, which fitted my groups problem

Hilary Duff- Stranger



To fill the spaces, the artist has chosen close-ups of herself singing to continue a smooth flow in a medium long shot. I find this technique intriguing.

First edited cut of music video

We still need to decide how to fill the instrumental parts of the song, I will be researching other music videos in order to see how professional artists use the spaces within their songs.

The linking of intertextuality

During the course of trying to create a strong image for our artist we used inspiration from credited artists.

MUSIC VIDEO

During the filming me and my group tried to capture many different shots of the artist when she was lip-synching the song. During the chorus we had the concept that our artist would be standing by a wall, which is a common convention of a music video as we saw through examples we had analysed.
Artist, Eliza Doolitte featured this idea during her video of 'Pack Up'


We chose this video in particular as the concept was similar to our own, as we have a variety of locations throughout the video but the chorus was to remain the centre of the video and to be featured in the same location throughout.

DIGIPACK

Me and my group found an image of young female artist, Diana Vickers which caught our attention and we felt it would fit with the idea we had for our own Album cover. The image we thought displayed a strong female image which is what we wanted to capture with jose vanders when it came to marketing- as we felt the music that Jose produces is easy-listening and not over produced music therefore it seems sensible to give our artist a raw organic feel to symbolise her music.




We did not copy Diana's image but instead used to basic idea and adapted it to fit what we wanted to emulate with our artist instead. Below is the image we finished with.



The idea we created for the back of our digipack is similiar to the idea that Eminem also used for the front cover of his debut album 'Recovery'. This again re-instates a strong figure and shows power, in which we wanted to show our artist with female empowerment. We will use this image, as on the right hand side where there is a clear space we can superimpose a tracklisting which will look professional. The image also links in with our music video, as the setting in which the photo was taken features the location that is shown alot throughout the video. This creates coherence and furthers the branding of Jose Vanders.

Digipack Development

I began experimenting with a programme called Serif Photo Plus, it was important to have a correct colour scheme that would be eye-catching for our audience. My group decided that it would be most benficial to feature a pastel colour in order to link with the natural feel of the video.

Digipack Editing

When deciding on the idea of our digipack, me and my group decided we wanted a polaroid effect for the front cover of our artist's album. Polaroids are trendy and personal, which is how we want to market our artist.



The skill to editing the picture for a professional look is to use photobucket, where within this you find the 'border' option where you can find a Polaroid effect with a decorative border.

Re-shooting

With the ever-changing British weather, me and my group decided that for the best continuity within our music video we would need to re-film some key scenes, to enable the lighting and background to remain constant.

I took some images of our re-shooting, which resulted in some very useful footage as we saw through editing.