MUSIC VIDEO TASK Planning **

We had to decide as a group what type of band we wanted for our music video. The first hurdle we had to cross though was to find someone that was easily contactable, and is preferably from nearby- so we can ask for permission to use their song within our music video. I found an artist that my group had mentioned seeing at a local music festival that took place this year, Jose Vanders. Her songs were catchy with colourful lyrics that created ideas for music videos. I found a certain song which sparked ideas called 'Faces going places', I then e-mailed the artist as her personal e-mail was posted on her official myspace page. She confirmed the use of her song.


This is Jose Vanders, our chosen artist




I started thinking of aspects that made a good music video which were :-
1. Relationship between music and visuals
2. Editing matches the pace
3. Iconography is established (e.g live performance= Rock)
4. Close-ups of the artist
5. Variety of shot types/ Camera angles
6. Reference to voyeurism
7. Artist has own image developed

Within my project im also having to prepare a digi pack, which to my understanding is a CD/DVD package with detailed packaging. To support this we have to create an advert to advertise our product. Looking at a few examples there are some interesting examples around which gave me some inspirational ideas.

The usual way a record label promote a new release is:-
1. Advertising (whether it be TV, Magazine or on a billboard)
2. Artist does promotion ( TV shows, small gigs or radio)
3. Use it intertexually through synergy ( within an advert- song used for product)
4. Gigs before an album release ( could also perform 'exclusive' song for the fan from new album)

Looking at example album advertisements we kept these questions in mind:-

1. Relationship between advert and other products?
2.Analysing a choice of image/font/colour and effects
3. Layout and page design
4. Desirable and eye-catching- how?
5. Does the design suggest genre? Iconography shown?
6. Are they developing an image?
7. Any use of industry information such as a release date?


The Vines- Best Of


1. There is a hippy theme involving plants and nature, which relates to 'The Vines' as a band name. This can also be taken as a representation for their music, which is always evolving and growing like Vines.

2. Font of the band's name is a logo and shows continiuty in regards to changing the album cover, but keeping the band logo constant. This helps the relation between fans and the band.

3.The colour chosen is shown to be green, this represents an organic, raw, natural influence that is shown through their music. Showing the fans that they are natural artists with authenticity.

4. The design for the cover is eyecatching. The colour and design draws the eye to look into the album cover more, which could be beneficial as it may draw new listeners into being more curious about the band and what it has to offer.

5. There is alot of industry information, as their record label is clearly recognised within the front cover of their album. To regards with when it is available and shows that it is available in different forms of media including download, that is clearly stated so their are no misunderstandings. With 'Hit Singles' used also, this is to persuad readers this is a successful band with a huge following therefore you should buy this album.