Looking at the real artist that performed the song we are using for our music video, she is what we want to create with our ''artist'' in which we will be producing a digi- pack and album cover which a brand identity already created.
The artist Jose Vanders is a normal down-to-earth girl. She writes her own music, performs her own music and distributes it herself- she is very hands-on and very authentic and raw within the music industry.
With her relatable image she tends to attract young teenagers within the age bracket of 13-25 and mostly females. Therefore this is who my group are going to target within our own project, we want to create an artist that is relatable, likeable and a 'girl next door'.
With her genre of music it is light-hearted and has a fun vibe to it, meaning that she could branch out to further audiences as her overall sound could be described as mainstream, which therefore gives her a huge potential audience to target.
A similar artist to Jose, would be Kate Nash. She also writes and performs her own songs, Kate has a huge following and fan base showing that there is a market for that type of artist. Her debut single, 'foundations', went in the charts at number 2, proving how popular and mass marketing these artists can be.
Kate NashDuring a visit to Jose Vanders website, we looked through her forum to see who the dedicated fans are, they are infact as we thought predominately female. Although there are a number of males within the group aswell, it is the female gender that populate the site. With the male fans also this proves how her appeal is general and for everyone.
Jose is an artist that has truly taking advantage of the online revolution, this is probably due to her age, as she is teenager and has grown up in the culture of youtube, myspace and facebook (which is where she posts her music) which has enabled her reach out to young fans. Jose uses these networking sites to as a method of promoting her music.
No comments:
Post a Comment