Digipack Development

I began experimenting with a programme called Serif Photo Plus, it was important to have a correct colour scheme that would be eye-catching for our audience. My group decided that it would be most benficial to feature a pastel colour in order to link with the natural feel of the video.

Digipack Editing

When deciding on the idea of our digipack, me and my group decided we wanted a polaroid effect for the front cover of our artist's album. Polaroids are trendy and personal, which is how we want to market our artist.



The skill to editing the picture for a professional look is to use photobucket, where within this you find the 'border' option where you can find a Polaroid effect with a decorative border.

Re-shooting

With the ever-changing British weather, me and my group decided that for the best continuity within our music video we would need to re-film some key scenes, to enable the lighting and background to remain constant.

I took some images of our re-shooting, which resulted in some very useful footage as we saw through editing.

Behind the Scenes footage

I downloaded a few videos, the first shown are selected behind the scenes personal filming the group filming our video.



The second video, is me and my group talking of our filming areas

Filming with attached powerpoint

My group took full advantage of a day off to brave extreme cold weather to film large chunks of our music video. Whilst filming, I took a numerous amount of pictures and videos of different shots, angles and positionings we used throughout.

Filming of ‘faces going places

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Adaptations to shooting schedule

As a group we initially planned to start filming on Monday 15th November, however due to our actress being ill, we have had to re-schedule.

As a result of lost time for filming, we decided to continue with the planning process and start our ancillary task ideas, as we like to be organized and know what we are creating.

We have decided to reschedule shooting to 22nd November instead in order to catch-up with lost time.

Due to poor weather conditions throughout the entire day, my group and I decided that it would not be worthwhile idea to film on this day.

Our initial plan to shoot on the Monday 22nd November was also cancelled as we had major technical difficulties.
We spent our lesson producing a 3-D digipack, in which we created a prototype of what ours will ideally look like.

However, we are have planned to resume our filming schedule on Friday 26th November, as we have an entire day to film due to an inset day meaning we will catch-up on lost time.

Brand identity in similar products

Looking at the real artist that performed the song we are using for our music video, she is what we want to create with our ''artist'' in which we will be producing a digi- pack and album cover which a brand identity already created.

The artist Jose Vanders is a normal down-to-earth girl. She writes her own music, performs her own music and distributes it herself- she is very hands-on and very authentic and raw within the music industry.

With her relatable image she tends to attract young teenagers within the age bracket of 13-25 and mostly females. Therefore this is who my group are going to target within our own project, we want to create an artist that is relatable, likeable and a 'girl next door'.

With her genre of music it is light-hearted and has a fun vibe to it, meaning that she could branch out to further audiences as her overall sound could be described as mainstream, which therefore gives her a huge potential audience to target.

A similar artist to Jose, would be Kate Nash. She also writes and performs her own songs, Kate has a huge following and fan base showing that there is a market for that type of artist. Her debut single, 'foundations', went in the charts at number 2, proving how popular and mass marketing these artists can be.

Kate Nash

During a visit to Jose Vanders website, we looked through her forum to see who the dedicated fans are, they are infact as we thought predominately female. Although there are a number of males within the group aswell, it is the female gender that populate the site. With the male fans also this proves how her appeal is general and for everyone.



Jose is an artist that has truly taking advantage of the online revolution, this is probably due to her age, as she is teenager and has grown up in the culture of youtube, myspace and facebook (which is where she posts her music) which has enabled her reach out to young fans. Jose uses these networking sites to as a method of promoting her music.